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purchase cooperation

Development public welfare marketing Regarding many famous brands, already became the efficient path with the aid of the public welfare activity expansion brand influence and the sales volume. In ' goes to the market thousand town lines ' in the national large-scale villages and towns outreach activities, the beautiful microwave oven choice partial villages and towns elementary school carries out microwave oven campus present;LED Flood lights Follows the activity to carry on the development ' to deliver the movie to go to the country ' the activity, rich countryside resident energetic culture life.

What is similar, since 2006, Chuangwei has started item of named ' the Chuangwei new countryside theater project ' the huge plan, the total investment 10,000,000 Yuan, leave for different destinations the national 600 county more than 4000 townships, is more than 8000 ten thousand to 100,000,000 countryside audiences showes a film. Chuangwei also successively and Emperor Hua and the four seasons mu song cooperation hold this project.

Chuangwei while conducts the new countryside theater project, will sell and the brand promotion in each region unifies, promotes the market sale in the propaganda brand's process, thus realizes win-win. The illumination profession's public welfare marketing activity first is worth mentioning certainly is European Pu, in 2007 European ordinary CCTV ' the spring late - bright line ' the activity has obtained the very good oral traditions.

However, this public welfare activity should better probably be able to fall to the ground, is must look like among US, Chuangwei such thorough consumers. Last year Beijing Olympic Games period, an Australian gram gentleman has held the landing public welfare activity,LED Spotlights gives the farmer and the school in some old minority free present product. Walks stealth channel's Lei Shi also to start all along to emerge the water surface, strengthened the ground promotion. This year the thunder gentleman initiates ' the ray motion ' the promotion energy conservation lamp, thus carried out the public welfare activity ' the bright line ' to support the mountainous area village massively the education.

This activity not only well expanded the thunder gentleman brand influence, deepens regarding the thunder gentleman in 34 level of market channel constructions is also of great help. At the same time, Ou Pu also lets the public welfare activity landing nearly, has developed ' the Yimeng bright line in Shandong Province ' the activity, helps cataract patient to recover the health.

Actually, we may see that above public welfare activity, is also these enterprises develops 34 levels of markets and the rural market one way. The dependence convention method development brand idea weak village market is the difficult matter, but the public welfare activity often is these has the strength enterprise only then possibly to develop, this kind of activity very possibly becomes them to develop the village market the stepping-stone.

Regarding the illumination profession, but also has some important marketing innovation mentality, for example expanded stealth channel and project sale. Since this year, not only Lei Shi, three male and so on project commercial lighting enterprise widespread holds decorated activities and so on designer forum to expand the stealth channel's market introduction and the competitive tender important project, Ou Pu also strengthened the stealth channel's marketing work, has established the project sales outlet, widely contacted the decoration designer, the promotion commercial lighting product;

Moreover becomes the purchase cooperation with ten thousand Cordaites, lives at the illumination product with the aid of ten thousand branch estate sale, this kind of engineering project marketing strategy is worth other living at the illumination enterprise to use for reference.